Saturday, August 8, 2009

Online Marketing Tips for your Chiropractic Practice

The entire landscape of the Chiropractic industry has changed dramatically in the last few years. On one hand, Chiropractic has begun to achieve more mainstream acceptance and on the other insurance companies have sliced coverage which has slowed down the number of patients coming in. What is a 21st Century Chiropractor to do? Online marketing. The time has come for Chiropractors to take advantage of the best technology available today and use the internet to their advantage.


Online marketing is not simply advertising your Chiropractic business online. It is about branding yourself. It is about educating patients about all the aspects of their health which will include their need for Chiropractic care. As you give them a lot of value I.E. information for free, you will earn their trust and respect. As you earn their trust you will also earn their business.


I also highly recommend supplementing your Chiropractic business with consumable products that improve your patients' health. You will also be able to market these products online to make additional income. In my experience some Chiropractors find that the income they make from marketing healthy products often surpasses the amount made from seeing patients and helps to set them up for a very comfortable retirement.


You will learn much more about these and other Chiropractic marketing strategies at my seminars.

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